保诚历史

Prudence女神

自1848年起，Prudence标志就被采纳成首个公司印章，并成为象征保诚的形象。Prudence（审慎）是四大枢德之一，与Justice（正义）、Fortitude（坚毅）及Temperance（节制）并列。自希腊及罗马时期起，Prudence就被塑造成一位手持蛇与镜子的女性，有时候也会手持指南针、书本或纺锤，象征她审慎精密的判断力。

审慎的行为被视为记忆、智慧与远见的结合，展现对过去、现在与未来洞察。在文艺复兴作品中，Prudence常以三种动物面孔呈现：吞噬过去的狼、勇敢迎对现在的狮子，以及安抚对未来焦虑的狗。

保诚1848年的公司印章以Sir Joshua Reynolds绘画的Prudence为蓝本，由首任主席兼英国纹章院纹章官George Rogers-Harison设计。自那时起，公司的文具及宣传品采用过不同的印章版本，但依然以Sir Joshua Reynolds的版本最为常见。现时的公司标志由Wolff Olins设计，于1986年推出，以更具风格的笔触演绎Prudence的神韵，同时保留其传统的象征意义。

A prudent act was considered to combine memory, intelligence and foresight, thus showing awareness of past, present and future. In Renaissance art Prudence is illustrated as having the faces of three animals: the wolf, which devours the past; the lion, which has the courage required in dealing with the present, and the dog, which soothes man's thoughts about the future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds. The seal was designed by the first Chairman, George Rogers-Harison, who was officer of arms of the College of Arms. Since then many versions have featured on company stationery and publicity material, but most commonly that by Sir Joshua Reynolds.

The current corporate mark, designed by Wolff Olins and launched in 1986, is of a much more stylised Prudence but remains faithful to the traditional symbolism.