At Prudential, we are privileged to serve more than 18 million people.

Our commitment is to give each of them the best possible experience at every interaction, building deeper and longer-term relationships.

To meet growing demand for convenience, speed, and security, we created PRUServices, our digital self-servicing platform. It makes it simple for customers to view and update their personal and policy details, make online payments, and download policy documents and statements.

We continue to leverage our scale and expertise to deliver a consistent, high-quality experience for all our customers.

Serve-more-than-18-million-people

Our priorities

We are enhancing functionality and consistency, while using AI and data analytics to drive better customer experiences:

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    Developing compelling and differentiated propositions

    We are actively focussed on developing relevant propositions that meet the unique needs of diverse customer segments, and we continue to drive awareness and tailor products to specific customer groups.

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    Seamless customer journey and experience enabled by technology and data

    PRUServices enhances the customer journey with real-time feedback capabilities. We are also leveraging artificial intelligence (AI) and data analytics to improve experiences, such as claims processing through AI claims adjudication.

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    Building advocacy for lifetime value

    We are deploying a consistent customer engagement platform that automates and personalises communication - enhancing the overall customer experience and boosting loyalty and revenue.