Wealth and investments

A customer-led Wealth proposition

As one of the world’s key drivers of economic growth, Asia is witnessing an unprecedented rise in wealth creation. This shift is not only transforming financial ecosystems but also elevating customer expectations. In response, we’re developing a new Wealth proposition — one designed to help customers build, protect, and pass on their wealth with confidence and clarity, both for themselves and for future generations.

Our approach to Wealth is guided by what our customers value most — whether it's financial security, legacy planning, or the ability to support loved ones across borders. The offering will span both onshore and offshore solutions, enabling flexibility and access to a broader range of opportunities. With personalized support at its core, the proposition is designed to onboard and serve customers who expect exceptional service and tailored advice.

Creating enduring legacies

This is not just about managing wealth today — it’s about helping individuals shape their financial future and create a lasting legacy. By integrating protection and succession planning into the journey, we aim to empower customers to preserve their values, ensure continuity for their families, and make meaningful financial decisions that endure across generations.

This strategy will be developed in close alignment with our Customer pillar, ensuring every proposition is grounded in insight, elevates the customer experience, and delivers meaningful business value.

Eastspring: Experts in Asia
A part of Prudential since 1994

Eastspring Investments has been a core enabler of our business for over 30 years. As Prudential’s in-house asset manager, Eastspring provides a significant competitive edge through its deep-rooted presence and investment expertise across 10 Asian markets.

With a ~400-strong investment team on-the ground, Eastspring is ranked among the top 10 asset managers in six key Asian markets*. This regional strength is further extended through distribution offices in the Americas and Europe, enabling clients around the world to access Asia’s diverse markets and opportunities.

Eastspring serves as Prudential’s in-house manager of our life insurance assets and is a key driver of value. It diversifies our income streams while allowing us to maintain control of the full investment management value chain. Its close integration with the Life business enables the design of tailored investment solutions for our customers. By extending these capabilities to third-party clients, we are also able to scale further and generate incremental revenue for the Group.

As a high-return, fee-based business, Eastspring plays a pivotal role in advancing Prudential’s strategic priorities. It supports our sustainability ambitions - including our 2025 net zero commitment - while generating economies of scale. With deep regional insight and investment capabilities, Eastspring is uniquely positioned to create synergies across our insurance and wealth businesses. As we continue to expand our wealth offerings and grow our asset management platform, Eastspring remains central to delivering long-term value for our customers and shareholders.

Find out more about Eastspring