保誠歷史

Prudence女神

自1848年起，Prudence標誌就被採納成首個公司印章，並成為象徵保誠的形象。Prudence（審慎）是四大樞德之一，與Justice（正義）、Fortitude（堅毅）及Temperance（節制）並列。自希臘及羅馬時期起，Prudence就被塑造成一位手持蛇與鏡子的女性，有時候亦會手持指南針、書本或紡錘，象徵她審慎精密的判斷力。

審慎的行為被認爲是記憶、智慧與遠見的結合，展現對過去、現在與未來的洞察。在文藝復興作品中，Prudence常以三種動物面孔呈現：吞噬過去的狼、勇敢迎對現在的獅子，以及安撫對未來焦慮的狗。

保誠1848年的公司印章以Sir Joshua Reynolds繪畫的Prudence為藍本，由首任主席兼英國紋章院紋章官George Rogers-Harison設計。自那時起，公司的文具及宣傳品採用過不同的印章版本，但仍以Sir Joshua Reynolds的版本最為常見。現時的公司標誌由Wolff Olins設計，於1986年推出，以更具風格的筆觸演繹Prudence的神韻，同時保留其傳統的象徵意義。

A prudent act was considered to combine memory, intelligence and foresight, thus showing awareness of past, present and future. In Renaissance art Prudence is illustrated as having the faces of three animals: the wolf, which devours the past; the lion, which has the courage required in dealing with the present, and the dog, which soothes man's thoughts about the future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds. The seal was designed by the first Chairman, George Rogers-Harison, who was officer of arms of the College of Arms. Since then many versions have featured on company stationery and publicity material, but most commonly that by Sir Joshua Reynolds.

The current corporate mark, designed by Wolff Olins and launched in 1986, is of a much more stylised Prudence but remains faithful to the traditional symbolism.