At Prudential, we have a mission to be the most trusted partner and protector for today’s generations and the generations to come, by providing simple and accessible financial and health solutions.

How will we do this? It all starts with our WHY. Our Purpose.
For Every Life, For Every Future.

Our HOW are a set of statements that truly represent our DNA. We call them
The PruWay

Our customer is our compass

  • We immerse ourselves in understanding our customers.
  • We commit to our customers’ needs and address their pain points with speed and empathy.

We Pursue Our Entrepreneurial Spirit

  • We push boundaries and explore new possibilities.
  • We are resilient, bouncing back from our failures and moving forward with new insight and energy.

We Succeed Together

  • We win by collaborating as one team.
  • We actively break down silos and work across all levels of the organisation.

We Respect and Care for One Another

  • We are empathetic and treat each other the way we would like to be treated.
  • We respect differences and create an environment that is safe where everyone can be themselves.

We Deliver on Our Commitments

  • We make responsible decisions and are accountable for our actions to all stakeholders.
  • We are responsive and execute with excellence and integrity.

Contact details for M&G and Prudential UK customers and policyholders