We are focused on strengthening our distribution through two key channels: agency and bancassurance

Our multi-channel distribution platform is substantial, with tens of thousands active agents serving customers across Asia and Africa. We are also the number one independent insurer in Asia bancassurance, with more than 200 bank partners across our markets, including 11 strategic partnerships.

We are investing in new technology to add further strength to these market-leading channels. Powering distribution with technology not only gives our agents a strategic advantage in an evolving world, it also helps attract the next generation, and is key to driving agency growth and greater customer satisfaction.

Future-fit distribution channels that deliver efficient growth

Our agency business

We are focused on high-quality recruitment for full-time professional agents, and continue to upskill top-producing agents and agency leaders. Our flagship agency digital platform is transforming how our agency force operates, enabling smarter lead management, greater productivity and efficiency, and improved customer service.


Our bancassurance business

Our strong relationships with key bank partners, including exclusive regional relationships with Standard Chartered and UOB, are driving growth. Together, we are expanding health and protection offerings, developing new propositions for the high-net-worth segment, and integrating our products into partner platforms to reach more customers

Aligned with customer needs and enterprise-wide innovation, this strategy creates a reinforcing cycle of excellence — where skilled agents and trusted bank partners deliver strong outcomes, enhance the brand, and build trust across generations.

Contact details for M&G and Prudential UK customers and policyholders