Our Purpose and Mission

We are Prudential.
For every life,
For every future.

Prudential plc provides life and health insurance and asset management to 18 million customers across 20 markets in Asia and Africa.

We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa.  We are served by around 65,000 average monthly active agents and more than 200 bank partners.

Our mission and strategy

Our mission

At Prudential, it is our mission to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.

Our strategy

Our strategy comprises of three strategic pillars: enhancing customer experiences, powering our distribution with technology and transforming our health business model. We will execute this strategy with renewed focus and discipline using three group-wide enablers: open-architecture technology platform; engaged people and high-performance culture and wealth and investments capabilities. Our approach will ensure we’re accelerating value for our employees, customers, shareholders and communities.

Learn more

Prudential 2027 Strategy

Next Prudential Strategy

Learn more about the Next Prudential Strategy

Our Markets

Prudential is focused on opportunities in the exciting growth markets of Asia and Africa. With access to over four billion people, we are investing in broadening our presence in the life and asset management markets.

In Asia, we provide savings and protection in markets with low insurance penetration and a pension funding gap, while in Africa, we are building businesses in some of the world’s most under-penetrated markets.

Our largest life insurance businesses are in Mainland China, Hong Kong, Indonesia, Malaysia and Singapore, and we have life businesses in a number of other growing economies in South-east Asia and Africa.

Eastspring Investments, our asset management business, is based in 10 locations across Asia as well as distribution offices in North America and Europe.