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Our strategy
How we're organising for success at pace and scale
We have access to some of the world’s fastest-growing markets, with an ambition to meet the under-served needs of nearly four billion people. Our strategy leverages this unique position to drive growth, meet our financial objectives, and create value for our customers, employees, shareholders, and the communities we serve.
Guided by our purpose, our strategy is built on three pillars.
Driving customer acquisition and loyalty by curating personalised propositions and seamless journeys.
Equipping the next generation of agents with technology-led support and solutions while strengthening partnerships.
Expanding our role in health, connecting customers to care and solutions that improve outcomes.
Powered by three enablers
Which allow us to execute with focus and discipline.
Powering the next generation of platforms, processes, and experiences.
Investing in our people so they can connect, grow, and succeed with us.
Enabling expertise, scale, and long-term value creation.
Our ambition is to create value for the wider community and build a more sustainable, inclusive future. We are here to protect this generation, just as we have previous generations — and those yet to come.
Contact details for M&G and Prudential UK customers and policyholders
