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Cha-Ching reaches 2 million students globally, promoting financial literacy and building financial resilience in communities
Cha-Ching, the award-winning financial literacy programme for children, has reached a significant milestone by surpassing 2 million students globally through its curriculum. This achievement marks a major step forward in the programme’s mission to educate young children with financial knowledge and demonstrates Prudence Foundation (PF)’s commitment to helping communities build financial resilience.
To celebrate reaching this milestone, Prudence Foundation has created a video film series about the journey of Cha-Ching’s impact to date, particularly through the lens of beneficiaries and programme stakeholders. The series also looks beyond, sharing hopes for the future of the programme. You can watch the film below or on Prudence Foundation’s YouTube channel.
FEATURE FILM
Watch this video to discover how Cha-Ching reached over 2 million students, empowered them with essential financial knowledge, and about our ongoing commitment to help communities build financial resilience.
HIGHLIGHT
Cha-Ching breaks generational financial barriers, empowering students across Asia and Africa to make smart financial choices.
Teachers and volunteers are the backbone of Cha-Ching, equipping children with life-changing financial skills, and helping build resilient communities through financial literacy.
Cha-Ching is designed to ensure every child can learn about money, anywhere. Explore more about Cha-Ching's free resources that empower children to make smarter financial choices.
Cha-Ching's impact goes beyond 2 million students, influencing families, communities, and future generations. Help us take financial literacy beyond 2 million — partner with us to create lasting societal change.
Visit the Cha-Ching website which features the Cha-Ching music videos, activities and resources for both teachers and parents to teach financial literacy to children in an interactive and engaging way.
Learn about the Cha-Ching Curriculum and the programme’s effectiveness at increasing students’ financial literacy through this independent review by former lead at the Organisation for Economic Co-operation and Development (OECD), Prof. Adele Atkinson.
A recent report by Prof. Adele Atkinson also assesses the impact of Cha-Ching on students’ knowledge, attitudes and behaviours in four provinces in Zambia, concluding that the curriculum promotes regional equality, and offers recommendations to guide the continued implementation in alignment with the national strategy on financial education.
Our Cha-Ching Financial Accreditation (CCFA) platform recognises and inspires excellence in teachers and educators helping to improve financial literacy, and creating an ecosystem for professional development.
Learn more about becoming part of the CCFA community.
If you have innovative ideas or are interested in partnership opportunities, please click here to get in touch.
Launched in 2011 by Prudence Foundation, the community investment arm of Prudential plc, Cha-Ching has grown exponentially, offering engaging and educational content through animated videos, games, and interactive activities. The programme aims to teach children four fundamental concepts around money: Earn, Save, Spend and Donate.
"We are thrilled to see Cha-Ching reach this incredible milestone,” said Diana Guzman, Chair of Prudence Foundation. “Our goal has always been to empower children with the knowledge and skills they need to make smart financial decisions. To date, more than 2 million students have been reached across 16 markets, and this is a testament to the programme’s impact and the importance of financial education."
In 2021, the Cha-Ching programme and the impact of the curriculum was reviewed in full by Dr. Adele Atkinson, who concluded that Cha-Ching effectively improves the knowledge, attitudes and behaviours of students who partake in the programme.
Cha-Ching’s success can be attributed to its engaging approach, which combines entertainment with education. The programme’s characters and storylines resonate with children, making learning about money both enjoyable and accessible. One of the programme’s key assets is the e-learning game, Cha-Ching Money Adventures, which helps kids learn key money concepts in a fun and engaging way. This game has been shown to positively impact children’s knowledge, attitudes, and behaviours towards financial literacy.
Our volunteers and 66,000 trained teachers have brought the Cha-Ching curriculum to students in classrooms. “Teachers are the cornerstone of the curriculum’s success and the improved learning of students, essential for building a financially literate future generation,” said Nicole Ngeow, Executive Director of the Prudence Foundation.
Partnerships have also been crucial to making Cha-Ching a success. Key partners include our implementation partners, Junior Achievement Asia and Africa, Cartoon Network; Emmy Award winning children education specialist Dr. Alice Wilder; and local government ministries, which help facilitate the implementation of the programme and curriculum. These collaborations have significantly expanded Cha-Ching’s reach and impact.
As Cha-Ching continues to grow, the programme remains committed to its mission of fostering financial literacy and helping communities build financial resilience.
For more information about Cha-Ching and its financial literacy initiatives, visit the programme page on the PF website or Cha-Ching’s official website.
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