How savings are empowering people to secure a brighter future

What drives people to save money and buy life insurance? We spoke to 5,000 residents across five Asian markets to find out. Our survey, “Empowering Aspirations”, reveals that the majority of respondents are putting away large amounts of money for health and income related emergencies. So they can secure a brighter future – for themselves, and their loved ones.

View the highlights below, and download the Empowering Aspirations E-book for more insights, including powerful stories on how financial planning is for every life, for every future - enabling people to live happier, healthier and fuller lives.

Saving for life's uncertainties
Saving for life's uncertainties

Download our “Empowering Aspirations E-Book” to discover how the learnings from this report are empowering us to reimagine the future of wellbeing for our customers – helping them to live more fulfilling lives through our inclusive health and life protection solutions.

Related content

Responsible Investment: Financing the Transition

Responsible Investment: Financing the Transition

2024 - 09 - 23
Understanding the compound risk of heat, humidity and air pollution on human health

Understanding the compound risk of heat, humidity and air pollution on human health

2023 - 11 - 17
Prudential EOS Climate Impacts Initiative: Exploring how air quality under climate change impacts health

Prudential EOS Climate Impacts Initiative: Exploring how air quality under climate change impacts health

2023 - 11 - 13
Fulfilling Futures Re-thinking well-being in Asia: How outlooks on life are changing

Fulfilling Futures Re-thinking well-being in Asia: How outlooks on life are changing

2023 - 05 - 16
Prudential volunteers creating a lasting impact on society

Prudential volunteers creating a lasting impact on society

2023 - 03 - 03
Sustainability at Prudential: Supporting a just and inclusive transition towards a low-carbon economy

Sustainability at Prudential: Supporting a just and inclusive transition towards a low-carbon economy

2022 - 10 - 26
Sustainability at Prudential: How we manage our direct impact on the environment

Sustainability at Prudential: How we manage our direct impact on the environment

2022 - 06 - 10
How is Takaful different from other insurance?

How is Takaful different from other insurance?

2022 - 02 - 15
Building partnerships where it matters most: Prudence Foundation and Save the Children

Building partnerships where it matters most: Prudence Foundation and Save the Children

2023 - 04 - 18
Supporting communities in disaster recovery

Supporting communities in disaster recovery

2023 - 03 - 31
Beyond Coverage: The Social and Economic Impact of Insurance in ASEAN

Beyond Coverage: The Social and Economic Impact of Insurance in ASEAN

2025 - 09 - 23
Patient voices: experiences of healthcare access in Asia

Patient voices: experiences of healthcare access in Asia

2025 - 10 - 17